Overview: Two Different Philosophies
Zapier and Make (formerly Integromat) both promise to automate your workflows without code. But they approach the problem differently—and that difference matters more than you might think.
Zapier prioritizes simplicity and breadth. With 6,000+ app integrations and a "trigger → action" model that anyone can understand, it's designed for non-technical users who want automations running in minutes.
Make prioritizes power and value. Its visual builder shows your entire workflow as a flowchart, with branching logic, data transformation, and error handling built-in. It's more capable—but requires more learning.
We ran both platforms side-by-side for 6 months across 50+ real automation scenarios. This comparison reflects actual usage, not marketing claims.
Head-to-Head Feature Comparison
| Feature | Zapier | Make | Winner |
|---|---|---|---|
| Visual Builder | Linear, step-based | Full flowchart with branches | Make |
| Branching Logic | Paths (paid feature) | Native routers, filters | Make |
| Error Handling | Basic retry, autoreplay | Advanced (break, resume, rollback) | Make |
| Data Transformation | Formatter app (limited) | Built-in functions, aggregators | Make |
| HTTP/Webhook | Available (paid) | Full HTTP module, free tier | Make |
| AI Features | AI-powered suggestions, OpenAI | OpenAI, Claude integrations | Tie |
| Tables/Database | Zapier Tables (native) | Data Stores (simpler) | Zapier |
| Mobile App | Yes (monitoring) | No | Zapier |
The Verdict on Features
Make wins on raw capability. Its visual workflow builder, branching logic, and error handling are significantly more powerful. If you need to build anything beyond "when X happens, do Y," Make handles complexity that would require workarounds (or be impossible) in Zapier.
Zapier's edge is polish and auxiliary features. Zapier Tables gives you a native database for storing automation data. The mobile app lets you monitor runs on the go. And AI suggestions genuinely help beginners build their first automations.
Pricing: Make Wins by a Landslide
Let's cut to the chase: Make is dramatically cheaper for equivalent usage. The pricing models differ enough that direct comparison requires specific scenarios.
Zapier Pricing Per-Task Model
- Free: 100 tasks/month, 5 Zaps, single-step only
- Starter: $19.99/mo — 750 tasks, multi-step Zaps
- Professional: $49/mo — 2,000 tasks, Paths, Formatter
- Team: $69/mo — 2,000 tasks + shared folders, permissions
- Enterprise: $99/mo — 2,000 tasks + SSO, advanced admin
Additional tasks: ~$0.01-0.03 per task depending on tier
Make Pricing Per-Operation Model
- Free: 1,000 operations/month, unlimited scenarios
- Core: $9/mo — 10,000 operations, min 1-minute intervals
- Pro: $16/mo — 10,000 operations, priority execution
- Teams: $29/mo — 10,000 operations, team features
- Enterprise: Custom — SSO, SLA, dedicated support
Additional operations: ~$0.001 per operation
Real-World Pricing Comparison
The terminology differs (tasks vs. operations), but here's how they map:
- Zapier task = one action in your Zap running once
- Make operation = one module in your scenario running once
For a 5-step automation running 100 times:
- Zapier: 500 tasks consumed (5 steps × 100 runs)
- Make: 500 operations consumed (5 modules × 100 runs)
💡 Cost Comparison Example
Running 5,000 automation steps per month:
- Zapier: Professional plan required = $49/month
- Make: Core plan covers it = $9/month
That's 5× cheaper on Make for identical usage.
At scale, the gap widens further. Companies running 50,000+ operations monthly report spending $500+/month on Zapier versus $50-100/month on Make for equivalent workflows.
Ease of Use: Different Learning Curves
Zapier for beginners
Make for beginners
Zapier for power users
Make for power users
Zapier's Approach
Zapier is objectively easier for your first automation. The interface guides you: "When this happens... do this." Templates cover common use cases. AI suggestions recommend actions. You can have a working automation in 5 minutes with zero prior knowledge.
The downside: Zapier's simplicity becomes a limitation. When you need branching logic, you discover "Paths" is a paid feature. When you need data transformation, you're wrestling with the Formatter app's quirks. Power users often fight against the interface rather than being helped by it.
Make's Approach
Make's visual builder is initially overwhelming. Modules, routers, aggregators, iterators—the vocabulary alone takes learning. Your first scenario might take 30 minutes instead of 5.
But once you internalize Make's model, it's far more efficient for complex work. You can see your entire workflow as a visual diagram. Branching is intuitive (just draw another path). Error handling is explicit and controllable. The ceiling is much higher.
💡 Our Recommendation
If you're non-technical and need basic automations, Zapier's simplicity is worth the price premium. If you're building serious automation infrastructure, invest the 2-3 hours to learn Make—it pays dividends forever.
Integrations: Quantity vs. Quality
| Category | Zapier | Make |
|---|---|---|
| Total Apps | 6,000+ | 1,500+ |
| Popular Apps (Top 100) | Excellent coverage | Excellent coverage |
| Niche/Vertical Apps | Best in class | Gaps exist |
| API Depth per App | Often limited | Usually more complete |
| Custom API (HTTP) | Webhooks app | Full HTTP/Webhook suite |
Zapier wins on breadth. If you use a niche industry tool, Zapier probably has an integration. Make might not. This matters for real estate CRMs, specialized e-commerce platforms, and industry-specific tools.
Make often wins on depth. For popular apps like Google Sheets, Airtable, or Slack, Make's modules frequently expose more API endpoints and options than Zapier's equivalent integration.
Both handle custom APIs well, but Make's HTTP module is more flexible out of the box. Zapier's Webhooks work but require paid plans for full functionality.
Performance & Reliability
In our 6-month test, both platforms maintained >99.9% uptime. Zapier had 2 notable incidents; Make had 1. Neither caused significant business impact.
Execution speed varies by plan:
- Zapier: 15-minute checks on free/Starter, 2-minute on Professional+
- Make: 15-minute on free, 1-minute on paid plans
Make allows faster polling on cheaper plans—another cost advantage.
When to Choose Each Platform
Choose Zapier When:
- You're non-technical and want the easiest possible setup
- You use niche apps that Make doesn't support
- You need Zapier Tables for native database features
- Your company already uses Zapier (migration cost may not justify switch)
- You value mobile monitoring via their app
Choose Make When:
- Cost matters (Make is 3-5× cheaper at scale)
- You need complex logic (branching, loops, error handling)
- You're comfortable with a learning curve for long-term power
- You're using popular apps (both platforms cover them well)
- You need HTTP/API flexibility on free or cheap plans
🎯 Specific Recommendations by Role
- Solo founders/freelancers: Make (cost savings compound)
- Marketing teams: Zapier (simpler for non-technical users)
- Operations/RevOps: Make (complexity handling)
- Enterprise: Evaluate both; Zapier has better enterprise sales, Make has better value
Migrating from Zapier to Make
Considering a switch? Here's what to expect:
Migration Effort
- Simple Zaps (2-3 steps): 5-10 minutes each to rebuild
- Complex Zaps (5+ steps): 20-30 minutes each
- Zaps with Paths: Often easier on Make (native routing)
Migration Tips
- Start with high-volume automations — these have the biggest cost savings
- Rebuild in parallel — run both until Make version is proven
- Use Make's templates — many Zapier-equivalent templates exist
- Map credentials — reconnecting all apps is the tedious part
Final Verdict: Make Wins for Most Users
After 6 months of side-by-side testing, Make is the better choice for most businesses. The pricing advantage alone is compelling—why pay 3-5× more for equivalent functionality? Add Make's superior visual builder, branching logic, and error handling, and the value proposition is clear.
Zapier remains the right choice for genuinely non-technical users who prioritize ease over cost, and for teams locked into niche integrations that Make doesn't support.
| Category | Winner |
|---|---|
| Pricing | Make (by far) |
| Features | Make |
| Ease of Use | Zapier |
| Integrations | Zapier (quantity), Make (depth) |
| Performance | Tie |
| Overall | Make |